Well, it's innovative. United have been talking to Google+, which apparently still exists, and from those talks has emerged an idea. This "historic" Front Row campaign will:
offer a select group of the Reds' international fanbase the opportunity to "be" at the Theatre of Dreams - live - no matter where they are in the world
How, you ask? Well, at the forthcoming home game against Liverpool, a live Google+ Hangout will be streamed onto Old Trafford's "pioneering" digital hoardings. Where once grinned Mister Potato, there could be grinning anybody. You. Your friends. A collection of mischievous Scousers wearing David Moyes masks, perhaps, if they can make their way past United's digital gatekeepers.
Should you be interested, then you will need to share a picture on Google+ that "showcases your love, passion and commitment to United", tagged #MUFrontRow. If the club like your face, they'll get in touch. Full details here. What a world we live in.