One thing you have to credit Ed Woodward with: he absolutely refuses to learn a single thing. Look at two stories from the Mirror.
After a summer of dithering and waiting for Gareth Bale, he has indentified... Gareth Bale as a target!
After a summer of weighing up a move for Cristiano Ronaldo and not paying the asking price, he has identified... Cristiano Ronaldo as a target!
After not paying the required fee for Marcos Reus last week, they have decided that instead of buying him, they have identified... Marco Reus as a target!*
*And Matt Ritchie of Bournemouth.
Both of these stories are in the Mirror/People.
Oh, God. The Bale thing is in the Telegraph too. This is Woodward's doing. He's briefed! He's briefed again! Anyway, also in the Telegraph is Jason Burt explaining how Woodward's strategy failed.