Chevrolet are unlikely to renew their £59 million-a-year Manchester United sponsorship deal when it expires at the end of next season. That’s according to several reports, including this one in the Daily Mail.
The Mail also note, with some glee, that there is a ‘relegation clause’ in the current deal, which ensures “financial protection” in the event that United spend two consecutive seasons outside of the top flight. However, the clause has been in place since the deal was initially signed in 2012, so it isn’t — contrary to presentation — a knee-jerk reaction to the club’s recent woes.
Unsurprisingly, neither Chevrolet nor United were willing to confirm that the contract will be allowed to lapse at the end of next season. In further evidence that Ed Woodward is considerably better at business than football, the Mail note that United are confident a future sponsorship deal would exceed what Chevrolet are currently paying to have their ugly logo plastered across the front of the shirt.