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Manchester United’s dividend secure as new sponsorship deal signed

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The bottom line will be reinforced by a new deal

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Photo by Thiago Prudêncio/SOPA Images/LightRocket via Getty Images

Manchester United’s shareholders will be delighted to hear that the club have signed a deal to bring in a new shirt sponsor.

United are currently sponsored by AON or Chevrolet, it’s not entirely possible to remember which, such is the importance and effectiveness of such deals.

The new sponsor will be TeamViewer, who do.. technology? That brand awareness will surely be improved by seeing Ji-Sung Park and Mikael Silvestre shaking hands with their executives at a Littlewoods Cup semi-final behind the scenes in 2023.

Most importantly though, a deal worth £47 million will start in the summer and will run for five years, and will allow the Glazers to pay themselves a dividend in order to make sure they can continue their good works off the pitch and in their daily lives.

Ae club statement read: “Manchester United today announced that it has signed a new five-year agreement with the global technology company TeamViewer as its principal shirt partner.

“The partnership will begin with the 2021/2022 season.

“The agreement will bring together one of the world’s most popular and successful sports teams with one of Europe’s fastest-growing software companies.”

“The partnership plans to introduce United’s 1.1billion fans and followers around the world to exciting new technology drawing on TeamViewer’s expertise in remote connectivity services’.

“TeamViewer also intend bring Red Devils fans ‘even closer to the team they love through ground-breaking AR solutions and remote access to the Theatre of Dreams’.

United’s managing director, Richard Arnold, gobbed off: “We are tremendously proud to be establishing this partnership with one of the most exciting and dynamic global software companies.

“The ability to connect and collaborate has never been more important to the world and our community of 1.1billion fans and followers.

“We are looking forward to working with TeamViewer to bring to life our vision for a partnership built on smarter ways of connecting people and businesses.”

GGMU